If you are tech-savvy but not a programmer, you can build a highly customized online store with WordPress. WordPress has a WYSIWYG (what you see is what you get) interface, so you can design and add content without any programming expertise.
If you’re willing to go through some initial extra work, you can create a unique and compelling online store with WordPress that is easy to update and inexpensive to maintain.
These are some advantages of WordPress:
- E-commerce themes are built in.
- WordPress has a built-in CMS (content management system), which makes it easy to change or update your products, pricing, and content.
- With WordPress plug-ins, you can add almost any function to your site, including a shopping cart and other e-commerce features.
- WordPress offers excellent SEO capabilities.
- You can concurrently run an affiliate program with WordPress, unlike with e-commerce platforms.
These are some drawbacks of WordPress:
- WordPress has quite a learning curve and is not for the technologically challenged.
- You have to set up hosting and a custom domain for yourself. While not too difficult, it’s more of a process than with a self-hosted website builder.
- E-commerce functionality comes via plug-ins; it is not built in to WordPress. Although most e-commerce plug-ins are very well integrated, it’s still another step to figure out.